Initiating Coverage Of Tableau At Price Estimate Of $103 Per Share

Tableau's growth rates for 2013 and 2014 were 81.97% and 77.52% respectively, much higher than industry's average growth. Tableau's intuitive, visual-based data discovery capabilities have helped pioneer the data discovery segment of the business intelligence market. According to Gartner, data discovery is poised to become a dominant segment of BI market, replacing traditional business intelligence which involves static reporting.